MTV Under The Thumb
With the MTV Under The Thumb app you always watch your favorite TV shows on your smartphone. You can watch hundreds of hours of MTV shows.
Orangedotcom set up a Google Adwords campaign in 5 countries and used a special ‘click-to-download app extension.’ With this Adwords extension. With this Adwords extension users are given the opportunity to instantly download the application by clicking the Adwords ad. Users will be automatically send to the corresponding app store. This way we help MTV to reach a broader audience and instantly increasing the number of downloads in 5 countries.
For this Google Adwords campaign we used queries and ads in all local languages; Dutch, German, Polish and Frech.