Search Engine Marketing

Home » Search Engine Marketing

Search Engine Marketing

“A better ranking in Google on the right search terms will result in more relevant visitors and more conversion.”

Search Engine Marketing (SEM) is one of the most cost-efficient online marketing methods because prospective clients are already actively looking for a product or service. By being visible on the right search terms, the number of relevant visitors on your website will increase, which in turn will result in more conversions.

Search engine marketing comprises all activities that ensure that your website will be found via search engines such as Google and consists of two components that are strongly correlated; search engine optimization (SEO) and search engine advertising (SEA).

Search Engine Optimization

Search Engine Optimization (SEO) refers to all activities that aim to ensure that a website ranks as high as possible in the organic or ‘free’ search results of Google. In this way, you will be visible in important and relevant searches and visitors will find your website more easily.

SEO comprises adjusting the technique, contents, and link strategy of a website, due to which Google can better understand it and display it higher within organic search results. Read more about our SEO method.

Search Engine Advertising

With Search Engine Advertising (SEA), we reach your target group effectively through paid advertisements. SEA is one of the quickest, most flexible cost-efficient ways to reach your potential clients online. We will ensure that your website will be found on all relevant search terms with a matching advertisement text. Payment occurs via click, and we will make sure that the additional income through SEA is higher than the advertisement costs.

Through the proper use of both SEO and SEA, both channels reinforce each other and provide optimal visibility in Google. Thanks to our years of experience in search engine marketing, we know how a maximum return can be realized for as few costs as possible.

Search Engine Marketing by Orangedotcom

Orangedotcom specializes in search engine marketing and has years of experience in SEO and SEA campaigns for various commissioners. Our specialists manage to achieve the highest ROI with an optimal budget.

Services by Orangedotcom
Search Engine Marketing
Make sure that your website is easily found with Search Engine Marketing.
Read more
Web Analytics
Insight into the origin of visitors and performances of the website.
Read more
Online Strategy
A long term online marketing plan is crucial in order to achieve your goals.
Read more
Conversion Optimization
More sales from visitors through Conversion Optimization.

Read more
Interim Professionals
Temporary extra online marketing expertise by one of our specialists.
Read more
Training and coaching
Building targeted internal knowledge and skills, both basic training programs and specialist knowledge.
Read more